CREATIVE STRATEGY
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ART DIRECTION
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CREATIVE STRATEGY ☻ ART DIRECTION ☻
TTD Run Club
Worked as a graphic designer for Ten Toes Down Collective, a Canadian-run club rooted in empowerment, resilience, and community. Worked with the creator to develop a resonant visual identity for social media and merchandise for branded moments.
Hope Blooms
Worked as a graphic designer and creative strategist for Hope Blooms, a non-profit social enterprise and community farm. Throughout the years I helped design social media campaigns, brand vision, posters, and packaging.
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Help create a cohesive brand strategy and identity that creates an ethos that centers on community, agriculture, and youthfulness.
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Customers who support local, customers who want to support the community, want to know who they are supporting.
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Youth are the face of Hope Blooms, Hope Blooms are the youth.
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Created a new visual language and brand identity centering on youth-made photography and illustrations centering on the joys of adolescence.
Stanford Black in CS
Instagram Engagement Campaign
2021 Rebranded Design Kit
Worked as a graphic designer and strategist for Stanford University Black in Computer Science - an organization that works to bridge the black tech gap.
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Help create an impactful brand strategy and identity that can engage with Black Computer Scientists at both an institutional and industry level.
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Black individuals’ true presence and impact is void in tech, an impact invisible to the public eye.
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The Black in CS experience is bigger than bits and bytes.
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Created a retro cyber visual language and brand identity combining both historical Black imagery and new Black realities